February 15, 2008
All Marketers are Liars
The Power of Telling Authentic Stories in a Low-Trust World
Do you know who Seth Godin is?
If not, you're about to meet him.
I'm half way through his latest book - 'Small is the new big' and I'm loving it! He provides information that just isn't available in a $97 ebook and has an uncanny knack of predicting the next online marketing wave.
If you're like me and prefer reading the old fashion way of having a physical book in your hand and a coffee by your side, then I highly recommend you invest in one of his bestselling books.
Seth has one of the most popular blogs in the world and people read his material religiously. I think the guy is way ahead of his time and it's no suprise that Google snapped him up!
This 48 minute video is an amazing recording of Seth giving a killer presentation to Google executives.
Watch, learn and enjoy the brilliance of Seth Godin..
Permission Marketing sounds as dull as dishwater, but there's no denying its effectiveness.
If you liked the video or have read any of Seth's books, please let me know what you thought. - Comment below.
~ Peter Tremayne
Filed under Blog, Internet Marketing by Peter Tremayne


















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