Find Hidden Gems With Google Scholar

Released in beta in November 2004, Google Scholar (also known as "Schoogle") is a great new addition to the Google product range and can provide you with some seriously useful information.

What Is Google Scholar?

Google Scholar is simply another internet search engine facility that returns works of ‘scholarly literature’ using the simple, speedy, and popular Google technology.

Google Scholar includes references to and in some cases the full text version of; books, theses, papers, academic works from publishers, societies, universities, reprint repositories/libraries and other scholarly organizations.

Basically you are receiving quality and mainly factual information from a myriad of professional bodies that cannot be found with www.google.com.

How Can You Use This Information For Your Online Business?

As far as using this information as an internet marketer, it really just depends on how active your imagination is.

The content you can dig up using Google Scholar can be used in all sorts of ways.

One obvious example would be to collect material to be used for your own information product.

For example, I did a search for the incredibly popular term ‘acne treatment’ and returned 6,820 results.

 

Note: The majority of these results won’t be any good for our purpose because so much of the content of Google Scholar's index comes from licensed commercial journal content.

More often than not when you click on a link in Google Scholar's search, results may reveal only an abstract—not full text—accompanied by a pay-per-view option.

However, there are still plenty of great articles, books and reports that are freely available that you can access and turn into your own, unique ebook.

Copyright laws still apply but there’s no reason why you can’t rework a dozen or so articles or reports to produce your content.

Another obvious use of Google Scholar is to use the returned information as a source of inspiration to produce your own articles.

You may already have your own information product or be promoting someone else’s as an affiliate. If so you can easily obtain new, fresh articles to help promote your chosen product.

Research Tool

Use Google Scholar as part of your research campaign. Even though it was released in beta in November 2004, it is still in beta as of the time of writing this article and most internet marketers don’t make use of this unique service.

Not only can you find complete works and books that you can immediately access free of charge, you also have the option to pay for information on your subject.

This may not sound very appealing, but when you want to get an advantage on your competitors, you need to do the things that they aren’t doing.

I often spend $100 or more on researching a topic to gain a unique angle or idea that isn’t already widely available.

The returns for this minimal outlay are substantially more than if you merely research just the free resources.

Google Scholar is a great resource that you should definitely utilise if you intend to write your own information product or produce your own articles.

It’s still relatively unused by internet marketers and can yield a wealth of material and new ideas.

How To Access Google Scholar From Your Browser
 
If you already have the Google tool bar installed (recommended), simply click on the drop down icon that says ‘add buttons to your toolbar!’. Here you will see Google Scholar listed which enables you to add a small icon to your toolbar.

If you don’t already have Google Toolbar installed and you want to access many of Google’s useful features including Google Scholar, do a search for ‘Google Toolbar’ and you can immediately download it.

The toolbar features work for IE and Firefox.

Peter

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