August 24, 2007
Great Internet Marketing Education For FREE!

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What a fascinating year it has been..and still is!
Now all of a sudden these internet marketing videos have hit main stream TV channels.
How cool is that?!!
The first was ‘Secrets of an eBay Millionaire’ and the second was ‘The Psychology of Achievement’ by Brian Tracy.
Amazingly these products were being sold a lot more than you can buy them online for!
But the best thing about this ‘new’ entrepreneur channel is the hidden marketing lessons that come with it.
It really is an education in internet marketing at the highest level. These guys must pay thousands and thousands of dollars to have a TV slot like this and they must have tested the marketing to the ninth degree.
Just watching what comes up on the screen whilst the presenters talk through the product is fascinating.
Everything that ‘great copy’ should contain has been transferred to the big screen.
First of all the all important FREE phone number to order the product is always displayed at the bottom of the screen.
There is the 30 day money back guarantee that flashes up in the corner at regular intervals.
The actual interview between the presenter and the owner of the product (in this case Brian Tracy) is like a live, acted-out sales copy.
But the best thing about this ‘live sales copy’ is the introduction of passion and enthusiasm through the owner and the presenter.
This is why it is more important than ever to start incorporating audio and video to websites and blogs.
But until you actually watch a full blown marketing, info-commercial, you don’t realize how powerful this method is.
Sit down with a pen and paper and jot down what you noticed about the program, what caught your eye (or ear) and what your conclusions were.
You may also identify anything that annoyed you or you thought didn’t work.
This one thing really confused me. I wonder if it has been tested against displaying a small p&p fee? I’m not sure but it wouldn’t surprise me if it had.
If you don’t have the ‘internet channel’ where you live, here’s the link to the actual presentation that is being broadcast here in the UK:
Peter
Filed under Internet Marketing by Peter Tremayne


















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