Have You Seen What I've Seen?

 

 

When was the last time you checked your sales process?

 

I mean really checked it…

 

It doesn’t matter what your online business is, if you are in the business of making money, then you are selling something.

 

A product, a service, advertising, time ..You name it, you are selling something!

 

But to sell anything requires a process. It requires your customer to carry out a certain action.

 

We hear the expression ‘set it and forget it’ all the time, and it is an appealing thought in running an automated business. The ultimate online business, some would say.

 

But don’t be fooled. Every system, every sales process requires a certain degree of maintenance.

 

It’s vitally important, especially just before you’re about to launch a new product or service, to go through the whole sales process yourself to make sure there are no errors or mistakes.

 

However because of your intimate involvement with your own product or service, it’s easy to become ‘blind’ to your own sales process and fail to notice various mistakes or inaccuracies.

 

You could be losing hundreds or even thousands of dollars every month due to a technical cliché, a discrepancy in your copy or even a miss-spelt word.

 

How To Ensure You Have A Watertight Sales Process

 

Ask a friend or family member, or even better ask someone who’s involved in the same sort of industry as you to walk through your complete sales process.

 

Ask them to start right at the beginning.

 

It may mean they try to find your Google adword(s) by typing in the appropriate keywords.

 

For example, if you had a website selling an ebook entitled ‘How To Improve Your Golf Swing’, give them the mindset that they want to go to Google and find some information on improving their golf swing.

 

Observe what key phrases they use. Do they match what you have? Did they even find your ad? Did your ad compel them to click on it? Did they click on other ads instead? If so, why did they choose to click on other ads and not yours?

 

Using this type of analysis will reveal more about your sales process than you could ever pick up yourself.

 

Continue the process..

 

Once the sales page has been reached, what grabbed their attention first? What did they instantly like or dislike? What did they think about the headline and sub-headline?          

 

These are all questions you can ask them to answer as they progress through the sales process.

 

Gather this information all the way through the whole process, including the ordering stage, the ‘thank you/download page’, right through to actually receiving the product or service.

 

Believe me, the information and feedback you get from doing this type of analysis is invaluable.

 

The amendments and refinements you make afterwards could mean a massive increase in profits.

 

I personally saw an increase of around 25% last year when a friend of mine completed the exact same process on one of my fledgling websites selling a niche information product.

 

It is also a process that I try to incorporate every 6 months on all of my products.

 

Frequent changes in the marketplace can often cause your sales process to look outdated or irrelevant or even factually inaccurate.

 

Schedule a time to review your sales process and you’ll be amazed at how many little adjustments you make each time.

 

You can easily seek out similar marketers in different, but related industries and offer to review their sales process in exchange for them reviewing yours.

 

It only takes about 60mins or so and can mean a whole lot more to your bottom line..

 

Peter

 

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