February 28, 2008
Mass Control Revealed
Unless you were hiding under a rock in January 2008, you would have been bombarded with Frank Kern’s Mass Control launch.
Every internet marketing expert and his dog seemed to be promoting Frank’s $2000 course and it completely sold out in 54 minutes.
Now that the dust has settled and the hype has died down, I wanted to sum up for you what Mass Control was/is all about.
After the launch, Frank released a private, 60 minute interview he did with Simon Hodgkinson and Jeremy Gislason.
The interview was actually conducted a week or so before the launch of Mass Control, but Frank didn’t want it circulated before the launch because it really does ‘spill the beans’ on what the whole mass control thing is all about.
Reading between the lines, I presumed the concept was based on influencing prospects to buy from you through the use of psychological triggers e.g. clever sales copy and the like.
It wasn’t something that really appealed to me despite all the frenzied hype and I decided not to enrol in the course.
But someone recommended the Mass Control Revealed interview to me. It sums up the core principles of Frank’s Mass Control method and after listening to it, it really hit home for me the significance of what he is actually trying to convey.
The recording isn’t the best quality in the world and it really is just 3 guys talking over the phone with Frank explaining what Mass Control is all about. The content however is awesome. It contains some real nuggets of information and some great tips. I ended up scribbling down 4 pages of notes!
So What Is All The Excitement About?
At the very start of the interview Frank says that mass control it is a way of giving away really good valuable content, that helps people conclude that they want something.
If you fully understand the significance of this one statement, your online business will benefit enormously.
Today’s online marketer is far more knowledgeable and can sense a mile away if someone is trying to sell them something.
So what does this mean to us as marketers who need to sell products and services to make a living?
Well the idea is to stop trying to be a pushy salesman and become more of a friend or an advisor. NO ONE likes to be sold to!
People use the internet to gather information. Most people don’t go online with the intention of buying - they are researching. So you need to provide them with the information they are looking for, or at least part of that information.
Once they have found that information and they are happy with it, then you as a marketer, are in a strong position to recommend a suitable product to them.
Do you see how powerful this is?
The prospect is far more likely to buy from you because they have seen that you’ve already provided them with some of the information they were looking for, (for free) and that it was good, useful information.
Take this actual review for example. I have taken the time to buy and listen to the Mass Control Revealed interview and sum up for you what the content is about.
It is good, useful information that you can implement and use right now in your own marketing.
I am not trying to sell you anything, I’m just providing you with the type of information you came here looking for.
Here's Just A Little Of What This Private Interview Contains:
(I nicked borrowed these points from the actual website. They're a bit 'hypey' but none the less, pretty accurate)
~ Mass Control Marketing Boiled Down To It's Most Basic Principles (understanding this will set you apart from the crowds of 'me too' marketers and rocket you into the big league)
~ The Big Secret To Writing Million Dollar Sales Copy That Anyone Can Do (and this flies directly in the face of what you've probably read about up to now)
~ How To Instantly Overcome The Three Reasons Why People Don't Buy Your Products (Once you learn to eliminate these major concerns you'll triple your regular profits)
Frank says there are 3 big, glaring reasons why prospects won’t buy from you:
1. They just don’t want it.
2. They have to believe you
3. They don’t have the money or not enough desire to find the money.
~ How To Craft Appealing Stories In Your Sales Copy To Draw People In (Classic Example Of Implementing A Story To Your Readers)
~ How Mass Control Will Minimize Your Workflow And Get Your More Sales (learn how to work less and make more - twisted but true!)
~ The Three Easy Fixes To Turn A Dribble Of Sales Into A Flood Of Orders (right now you are probably making at least one of these mistakes and it's killing your sales - discover how to stop the leak)
~ How To Improve Your Conversions By Creating Offers That People Are Desperate To Buy (Frank spills the beans on exactly what you should do)
~ Why You Should Charge More For Your Products Than Everyone Else In Your Market (this is almost too easy but you'll be amazed at the result)
~ What You Should Be Sending To Your List Today That Will See Your Future Profits Soar! (if you want to build a business the right way put this into action today and watch your business grow rapidly)
~ Frank's Sneaky 'Double Whammy' Tactic To Eliminate Major Purchasing Obstacles (you could put this to work in a matter of hours and double your current sales rates)
~ How Mass Control Generated $360 For Every Subscriber On A 50,000 Size List (think you need a 'big' list? - Think again you can do this today even with just a handful of subscribers)
~ A Powerful Sales Technique That'll Put People Into A Near Psychotic Buying Frenzy (this is completely different from what is being taught right now and it'll set your sales on fire)
There’s so much great information in this interview that it would take me hours to sum it up in 1 article.
One of the biggest ‘take-aways’ I got from the interview is how effectively this type of marketing can be applied to niche markets other than the internet marketing crowd.
We all know how savvy internet marketers are. We’re all making quick assumptions as to whether we are being sold to or not or rather we are all concerned about getting ripped off or scammed.
Niche markets on the other hand are full of prospects looking for information. So using the mass control tactics in these markets should have an even greater effect.
Remember, mass control isn’t about tricking anyone or being in any way dishonest, it’s just a different approach to selling. – Providing lots of good quality, free information and then recommending a product.
Nobody, including us internet marketers, mind being offered a product if it compliments something that we are already searching for and after we’ve already received loads of free information from that person already.
Makes sense right?!
The days when you put up a website and said ‘this product is great, go buy it!’ are long gone. Today it’s all about providing lots of useful information. It’s a way of selling without the selling part, it’s more about being a friend recommending a product/service to another friend without being the pushy sales person… that’s why anyone will be able to use mass control because it teaches you how you can be yourself but also market at the same time…
This Is The Part I Try And Sell You Something!
Look, if you’ve been reading this blog recently you’ll know that I don’t pitch product after product to you. I only recommend products that I think will benefit you and usually afterI’ve already bought and reviewed the product myself.
The majority of my articles are based on my experiences and what is and isn’t working for my online business. Hopefully I can share some great information with you and build your trust in me.
If you want to go and buy Frank Kern’s ‘Mass Control Revealed’ interview you’ll be able to find it on Google for $4.50. That’s the cheapest I’ve seen it. It is also selling for $97 and $47 on a couple of sites.
The license of the product means I am not allowed to give it away for free. I also don’t want to put my website on the internet and undercut all the other internet marketers that are selling it. This only means to devalue the product and piss off a lot of people!
Mass Control Revealed For Just $1
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That’s right. I’m offering you this great interview for just $1. But only to you guys on my list. That way we keep it ‘in house’, you pay the minimum price and I don’t upset any of my internet marketing friends.
Blimey, I’m just too nice for my own good sometimes!! 
Tomorrow morning I’m going to send you an email with a link to my secret ‘Mass Control Revealed’ page.
Only you lucky peeps on my list will get the opportunity to grab this great interview for just 1 buck!
Sorry if you’ve already got the interview and paid a lot more than $1 for it. I actually paid $27 for it when it first came out and a whole lot more to purchase the Resell Rights!
But it’s a great interview and I know you will benefit loads from it.
So look out for that email from me tomorrow to find out for yourself what the whole Mass Control thing is all about.
If you’ve never invested any money in your online education, now’s the time to start. I reckon an investment of just1 dollar is a pretty cool deal! But hey, I don’t want to be pushy!!
~ Peter Tremayne
Filed under Blog, Internet Marketing, Product Reviews by Peter Tremayne
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Comments on Mass Control Revealed »
Sorry, but your emails have been on the delete without reading list. This time your title got my attention. Looking forward to actually reading more of them.
Hi Glenda, Glad to hear it!
Hi Peter ( and Folks ) . I.m still a newebie in internet business . I live in Brazil, and the internet business is not that big as it is in USA and Europe.
Thank you for all the new information your are providing.
Hugs, Luc
astan30@yahoo.com.br
Hello Peter, i missed out on getting Mass Control, your a life saver and ya know what your talking about.
I'll always be on your list
I don't know how Frank is going to feel about this but one of his his very own students givesaway Mass Control Revealed at (Wesite address removed) in a book he calls 21 Steps to Frank Kerns Mass Control: Student Reveals All.
@ Brad, that wasn't an attempt at a shameless plug by any chance?!!